This is already well known: a number of businesses use LinkedIn to find new workers. So, people who are looking for a good job need to know how to make a LinkedIn profile and network in the best way to get companies’ attention.
The professional development social network has grown a lot in the past few years, mostly because of the pandemic. Even if your resume doesn’t say much about you, LinkedIn can really help you get hired.
Follow along and check out a series of efficient tips on how to create a LinkedIn profile that is attractive to employers!
Access the page and create the account
Step one is to go to the official LinkedIn page or app and sign up for an account. To do this, click “Sign up now,” enter your email address, and make a password that you will use to get into the website. You have to agree to the site’s security rules and give some information that will be asked for, like your full name, city, state, and country of residence.
Your job and the last company you worked for are two more pieces of information that are being asked for. There may be a LinkedIn page for the company, which you can find in the list and connect to. You can also connect with family, friends, and coworkers who are on the social network and see what they write.
Choose a good photo
Another essential tip is to choose a quality photo to keep your profile more attractive. The recommendation is to include a photo with a considered posture that shows your face well. Remember that this network is focused on professional life , so avoid posting photos of yourself at parties and random landscapes as much as possible.
On the platform itself, you can edit some photo settings, such as zoom , angles and filters. It may not seem like it, but most recruiters view profiles that contain photos much more. In other words, this is an aspect that needs to be prioritized if your goal is to create a complete page with numerous views.
Think of a strategic title
After the photo, what recruiters look at most is the candidate’s professional title. This consists of a line with a few words that appears just below the name. The idea is for the professional to be able to define their duties and the current status of their profession in the chosen field.
Therefore, the title is considered to be very strategic information. Even if you have already held several jobs, for example, it is important to choose a title that represents your main function at the moment. The website imposes a limit of up to 120 characters with spaces to write. The advantage is that this field can be changed whenever necessary.
Set the background image
Just like your photo, you can set a background image for your profile. This image has a recommended size of 1584 x 396 pixels . Simply choose a suitable image and click “Apply” to make your changes.
This way, a large number of people will be able to find and connect to your profile. Keep in mind that the more complete the information on your page, the more chances you have of increasing your views. Just choose a background image that is related to your current professional moment, okay?
Add information in the “About” option
In the “About” section, you can write up to 2,000 characters, selecting the most relevant and attractive information about your profile. This is a good opportunity to categorize what you want to present on your page and not repeat the data presented in other sections.
One tip is to tell a little about your story in a way that is contextualized with your professional life. The summary needs to be clear, well-written and objective to grab the attention of those who visit your profile. So, be very careful when entering information in this field.
Include experiences and training
To increase your chances of connecting with the right employers, it’s a good idea to include all of your experience and education details on your resume. This is a simple and practical way to include certifications and participation in lectures and courses.
One of the biggest differentiators, in fact, is including a higher education diploma in your profile. This is one of the main requirements for recruiters who are looking for the best candidates in the job market.
Remember to put the skills
In addition to your qualifications, it is important to include your main skills and competencies. For example, you can highlight the technical qualities that you have developed throughout your career in relation to your work.
LinkedIn typically suggests skills based on what you’ve filled out on your profile. You can add up to 50 items to increase your chances of showing up in search results for employers.
Create job alerts
Don’t forget to keep your contact details up to date so you can receive all alerts regarding available job openings . One tip is to download the LinkedIn app on your phone to access all the platform’s features, with much more convenience and agility.
Additionally, you can sign up to receive summary notifications of news by email once a day or once a week. This way, whenever the profiles and pages you are interested in post something new, you will receive an alert to view the content.
Now that you know how to use LinkedIn to your full potential, remember to share more of your ideas and add new information whenever you feel it’s necessary. Although these actions may seem small, they can boost your page and make it more strategic and attractive to companies looking for the best candidates.